| By the time it becomes clear that the wrong person is leading Product or Engineering, it might be too late to change course. The same holds true for your first Head of Growth: if they don’t deliver, it could spell the end of everything. In his latest TC+ column, growth expert Jonathan Martinez lays out a detailed plan for recruiting a growth lead and setting goals for their first 90, 180 and 365 days on the job. “The individual you're looking for will create and execute growth strategies, manage marketing initiatives and, ultimately, drive revenue,” writes Jonathan. “I'll walk you through when and how to hire your head of growth, their archetypes, how this role stands apart from other marketing executive positions, and what to expect from this hire.” This article includes six essential interview questions and a few ideas for take-home assignments that will help uncover candidates who have strategic thinking and budget allocation skills on lock. Head of Growth is a key hire: don't mess this up! Thanks for reading, Walter Thompson
Editorial Manager, TechCrunch+
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