Current Affairs Of Pakistan & World: A Letter from The Owner

A Letter from The Owner - Offer Inside

"This brand is nothing without The Peaky Family."

What can I say that hasn't already been said? This line is always worth repeating… I am incredibly grateful for our customers, the growing Peaky Family, and the continued support that is shown day in and day out. As long as I am part of this wonderful journey, you will always be the fuel that keeps this engine going.

Peaky Hat remains a small business but continues to grow, having served over 25k supportive customers, delivering thousands of quality caps a month, and all with the aim of encouraging self-confidence and positivity. I am incredibly proud of what we have accomplished in our early days of existence, but I am increasingly excited about sharing what is yet to come.

I am fortunate, I get to hear some incredible stories from our customers. They are raw, genuine, and impactful. They are a growing demonstration of what it means to Stay Peaky.

I hear stories of heartache, pain, and suffering. Stories of compassion, love, and kindness. Stories of achievement, accomplishment, and success. And I am forever grateful that you allow Peaky Hat to play a part in your story and that you continue to openly to share those with us, it's an incredible gift.

I will never be able to articulate the power and the impact your stories have on me personally and the influence they have on the strengthening of the brand. This brand is nothing without The Peaky Family.

The future of Peaky Hat will be one of storytelling. Not just a story about newsboys, flat caps, and peaked caps, but a story about the people that are part of The Peaky Family. We are on a mission to highlight your stories and share some of our own, digging deeper into the moments that surround the caps. We hope to capture our differences and uniqueness, as well as our commonalities and our similarities. No brand is bigger than the people it serves and it's those people that make the brand what it is.

So its important that we show appreciation to the most vital part of the business; you. Once again, September is 'The Month of Peaky', a month in which we will celebrate our customers.

Things to look forward to during September and the rest of the year:

More storytelling and highlighting our customers
A "Get Fall Ready" sale as we transition to heavier weight caps
Announcement of a VIP Program and Loyalty Benefits
New Cap Designs (some I am REALLY excited about, but what's new right?!)
New Apparel Options
Pins
And so much more.

I can't predict the future any more or less than the next person, but what I do know is that I am going to give it my all to continue building Peaky Hat into a brand that my immediate family, my chosen family, and The Peaky Family can be proud of.

Peaky Hat values remain the same with these 3 objectives:

Place an emphasis on quality without sacrificing cost
Provide incredible experiences for every customer, every step of the way,
Be a brand that our customers are proud to support.

If we ever drop the ball in any of these areas, please let us know. We are only as strong as those we serve and your feedback is our catalyst for change.

Thank you again, over and over.

Stay Peaky.

-Ryan (owner, Peaky Hat)