Extra Crunch Tuesday: Three growth marketing experts share their best tools and strategies for 2020

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Tuesday, August 11, 2020 By Walter Thompson

Welcome to Extra Crunch Tuesday

Welcome to Extra Crunch Tuesday image

Image Credits: FRANCESCO ZERILLI/ZERILLIMEDIA/SCIENCE PHOTO LIBRARY / Getty Images

Getting skilled growth professionals to talk about their work is easy: all you have to do is pay them for their time.

But if you can’t afford to put one on retainer, the next best course of action is to sit down and have a conversation, which is what we did at TechCrunch Early Stage, our virtual event for founders.

Lucas Matney recapped discussions with three top channel marketers:

  • Ethan Smith, founder and CEO, Graphite
  • Susan Su, startup growth advisor, executive-in-residence, Sound Ventures
  • Asher King-Abramson, founder, Got Users

Many forms of marketing are just pro forma displays of corporate behavior, but growth marketing is falsifiable.

Which means you can test the advice they’ve offered here about how to build a high-performance SEO engine, design a minimum viable email channel and create great growth assets for paid channels.

Have a great week — thanks for reading,

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

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Join Extra Crunch Live today for a fintech extravaganza with Wealthfront's Andy Rachleff at 1pm EDT/10am PDT

Join Extra Crunch Live today for a fintech extravaganza with Wealthfront's Andy Rachleff at 1pm EDT/10am PDT image

Image Credits: Wealthfront

You’ll receive this email just after 1 p.m. EDT/10 a.m. PDT/5 p.m. GMT, which means you’ll be just in time to join the conversation on today’s episode of Extra Crunch Live with Wealthfront founder and CEO Andy Rachleff.

Before founding the algorithmic wealth management app, Rachleff was a general partner at Benchmark, an early-stage venture firm.

Managing Editor Danny Crichton will ask Rachleff about where neobanking is headed and what it takes to get started today in fintech.

He’ll also take questions from Extra Crunch members, so sign up now to participate in the chat.

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Extra Crunch Partner Perk: members save 20% on Canva Pro

Sponsored by TechCrunch

Annual and two-year members of Extra Crunch can receive 20% off an annual plan for Canva Pro

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Y Combinator President Geoff Ralston shares actionable advice for startup founders

Y Combinator President Geoff Ralston shares actionable advice for startup founders image

Geoff Ralston is president of Y Combinator, but he doesn’t have all the answers.

“We try to not be too smart, because great founders often see things beyond what you're seeing,” he said in a recent episode of Extra Crunch Live.

In conversation with Greg Kumparak, Ralston offered extensive advice to entrepreneurs who are hoping to land a spot inside his accelerator, including some comfort for procrastinators:

“Don't tell anyone on the admissions team that I said this, but it's a little bit of a soft deadline. We would never turn down the next epic company because you missed the deadline.”

Read highlights from their conversation, or watch/listen to the entire hour.

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Seed funding tips and tricks from Uncork Capital founder Jeff Clavier

Seed funding tips and tricks from Uncork Capital founder Jeff Clavier image

Image Credits: Andy Sacks / Getty Images

Jeff Clavier has 16 years of experience as a seed investor and “has made nearly 230 investments and counting,” reports Ingrid Lunden, who interviewed him at TechCrunch Early Stage.

Their conversation covered much of the basic advice Clavier offers entrepreneurs who are seeking their first check, but the questions from our virtual audience also uncovered a ton of useful information.

What is the best way to get an introduction to an investor? What is the likelihood of getting pre-seed funding without a technical co-founder, but a very well-thought through idea? What kind of diligence questions do startups need to be prepared to answer?

Click through for the answers, along with a pitch deck overview Clavier prepared for the occasion.

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How to pick the right Series A investors

How to pick the right Series A investors image

Image Credits: MirageC / Getty Images

Founders in fundraising mode will meet with a flurry of investors in a short while, and when they’re ready to make a decision, they’re under a tremendous amount of pressure.

This is a less than optimal way to enter a partnership, says Jake Saper, a partner at Emergence Capital. “Neither party really gets to know the other well enough to know if this is a relationship they want to enter into.”

Saper says founders should identify experts they want to work with as soon as they close their seed rounds. “You want to work with people who give you energy.”

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Conversational analytics are about to change customer experiences forever

Conversational analytics are about to change customer experiences forever image

Image Credits: filadendron / Getty Images

Relying on data points like page views, session times and click-through rates will only get you so far in this day and age.

There’s a firehose of data available on the average consumer, and more companies are leveraging conversational analytics to anticipate their next move.

The conversational AI market is predicted to reach $15.7 billion in 2024 by offering consumers curated buying experiences for everything from selecting a home refi to a new pair of shoes. How will you use this tech to transform CX inside your company?

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IoT and data science will boost foodtech in the post-pandemic era

IoT and data science will boost foodtech in the post-pandemic era image

Image Credits: Anna Shvets / Pexels

Grocery stores will have to do more than simply limit the number of shoppers and mandate mask-wearing to come up with sustainable strategies for operating in the COVID-19 era.

In a guest post that looks into the near future of grocery services, early-stage investor Sunny Dhillon offers three suggestions for food stores: “rely on the data, rely on the biology and rely on the hardware.”

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R&D Roundup: Supercomputer COVID-19 insights, ionic spiderwebs, the whiteness of AI

R&D Roundup: Supercomputer COVID-19 insights, ionic spiderwebs, the whiteness of AI image

Image Credits: Mark Stone / University of Washington

In his latest recap of bleeding-edge technology, Devin Coldewey looked at several breakthroughs that could have implications for today’s startups:

Wireless cameras attached to beetles may help advance visual processing technology, researchers identified “the most worrying potential crimes made possible by AI tools,” and an artificial spider web may offer lessons for manipulating objects and controlling robots.

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Playbook PM: Wilmington preps for the VP candidate

Presented by Nokia: POLITICO's must-read briefing on what's driving the afternoon in Washington
Aug 11, 2020 View in browser
 
POLITICO Playbook PM

By Jake Sherman, Anna Palmer, Garrett Ross and Eli Okun

Presented by

BEING THERE … NYT'S KATIE GLUECK and TOM KAPLAN found a ballroom in Wilmington, Del., at the Hotel du Pont being prepped for a big event -- presumably for JOE BIDEN'S VP announcement: "[I]t is worth noting that the Hotel du Pont was where he announced his 1972 Senate candidacy. It is also where he has made major political appearances in the decades since — including, in March, the last in-person event he held before the coronavirus shuttered the campaign trail for months.

"Workers who were seen setting up for the event at the hotel appeared to be from BNY Production, a company that has been a frequent vendor for the Biden campaign, according to Federal Election Commission records. A truck from Wizard Studios, another event-production company that has worked for the campaign, was also parked outside the hotel on Monday."

CLICKER -- THE DEM CONVENTION LINEUP: "DNC lineup will feature VP candidates plus Obamas, Clintons and AOC," by Holly Otterbein

-- NOTE OF CAUTION from Bloomberg's @jeneps: "Seeing lots of comments that Susan Rice must be the VP pick since she's not on this list. That's ... not the way this works. The lineup is totally separate from the VP process. If the person Biden chooses is on this schedule, they'll just fill that hole with something else."

STAFFING UP, VEEP EDITION -- "Biden campaign puts VP team in place ahead of announcement," by NBC's Mike Memoli and Amanda Golden: "Liz Allen, most recently a managing director at the Glover Park Group consulting firm, will be the running mate's communications director. ... Sheila Nix, who served as the chief of staff to Biden on the 2012 Obama reelection campaign and then joined Biden's team in the White House as chief of staff to second lady Jill Biden, will be a senior adviser to the running mate and her spouse. …

"Karine Jean-Pierre, who recently joined the Biden campaign after serving as chief public affairs officer for MoveOn, will be the running mate's chief of staff while continuing to serve as a senior adviser to Biden. Also transitioning from within the campaign, Vince Evans will serve as the running mate's political director after serving as the campaign's southern political director." NBC

HMM … MADISON CAWTHORN, the 25-year-old Republican who won a primary to succeed MARK MEADOWS in the House, posted smiling photos with a friend at ADOLF HITLER's summer home, calling the facist murdering tyrant "Fuhrer" -- German for "the Leader" -- in a series of photos posted to Instagram in 2017, though he did call him "a supreme evil."

THE PHOTOS WERE UNEARTHED BY YASHAR ALI, the journalist. They've been scrubbed from CAWTHORN's Instagram page.

THE CAPTION: "Vacation house of the Fuhrer. Seeing the Eagles Nest has been on my bucket list for a while, it did not disappoint. Strange to hear so many laughs and share such a good time with my brother where only 79 years ago a supreme evil shared laughs and good times with his compatriots."

-- WE'VE REACHED OUT out to CAWTHORN to ask if he could explain the images, and the accompanying captions. He didn't respond. He posted a response to Facebook, in which he said he was celebrating the victory over Nazis. The GOP leadership -- including the NRCC -- has settled on the message that they "agree with Madison Cawthorn that Hilter was evil," as spokesman CHRIS PACK said.

TODAY, IN THE SENATE "IN SESSION": Senate Majority Leader MITCH MCCONNELL (R-Ky.) spoke to reporters after his floor speech and said he had just gotten off a conference call with Treasury Secretary STEVEN MNUCHIN and W.H. COS MARK MEADOWS: "We are doing that on a daily basis to keep all of my members informed on where we're headed. As you know, they have not reconvened.

"WE'RE WAITING for the Democrats to indicate some interest in getting an outcome. In the meantime, as all of you know, school's about to resume, unemployment insurance plus-up has expired. And PPP is not able to function. There's a sense of urgency that the American people need us to address the situation. And so I think it's high time the Democrats indicated they were willing to talk rather than continuing to insist on things, for example, like tax breaks for rich people in blue states."

Good Tuesday afternoon.

A message from Nokia:

From pushing 5G in the U.S. to developing what's next, Nokia creates and invests in our nation's future. Fueled by our U.S. innovation hubs including the iconic Nokia Bell Labs, Nokia delivers solutions both from and for America. Learn more.

 

MR. MEDIA -- ANTHONY FAUCI -- will sit down with MATTHEW MCCONAUGHEY on Instagram!

HOW IT'S PLAYING -- "Employers Cast Wary Eye on Trump Payroll-Tax Deferral," by WSJ's Richard Rubin: "Employers' biggest worry: If they stop withholding taxes without any guarantee that Congress will actually forgive any deferred payments, they could find themselves on the hook. That is a particular risk in cases where employees change jobs and employers can't withhold more taxes from later paychecks to catch up on missed payments. ...

"Employers and their lawyers are waiting for the Treasury Department and the IRS to issue formal rules to turn the president's weekend statements and directives about the payroll-tax collection suspension into action. Those details will be crucial as companies decide whether and how to implement the plan, and many employers might not even bother if they have a choice. ... Every day that passes without those rules will make it harder to make any changes by Sept. 1, the start date set by Mr. Trump." WSJ

THE COVID RIPPLE EFFECT -- "In the Wake of Covid-19 Lockdowns, a Troubling Surge in Homicides," by NYT's John Eligon in Kansas City, Mo., Shaila Dewan and Nicholas Bogel-Burroughs: "Across 20 major cities, the murder rate at the end of June was on average 37 percent higher than it was at the end of May, according to Richard Rosenfeld, a criminologist at the University of Missouri-St. Louis. The increase over the same period a year ago was just 6 percent.

"In few places has the bloodshed been more devastating than in Kansas City, where the city is on pace to shatter its record for homicides in a year. Much of it has involved incidents of random, angry violence … disputes between strangers that left someone dead, or killings that simply cannot be explained." NYT

AP: "New York's true nursing home death toll cloaked in secrecy," by Bernard Condon, Matt Sedensky and Meghan Hoyer: "New York's coronavirus death toll in nursing homes, already among the highest in the nation, could actually be a significant undercount. Unlike every other state with major outbreaks, New York only counts residents who died on nursing home property and not those who were transported to hospitals and died there.

"That statistic could add thousands to the state's official care home death toll of just over 6,600. But so far the administration of Democratic Gov. Andrew Cuomo has refused to divulge the number, leading to speculation the state is manipulating the figures to make it appear it is doing a better than other states and to make a tragic situation less dire." AP

THE REOPENING -- "Betsy DeVos publicly absent as critical decisions are made on public school reopenings," by NBC's Heidi Przybyla in Detroit: "As public schools grapple with the challenge of reopening during a pandemic, public education advocates are criticizing Education Secretary Betsy DeVos for working remotely from Michigan, where she owns a sprawling waterfront estate with a round-the-clock security detail paid for by taxpayers.

"And while keeping herself largely physically distanced as the coronavirus continues to spread, DeVos has been a forceful advocate for President Donald Trump's demand that schools reopen in full and in person — potentially placing millions of teachers and students at risk of infection. It's a striking bit of mixed messaging for DeVos, a billionaire heiress, major GOP donor and charter school advocate who had no experience with public education before she became education secretary." NBC

-- HISTORY LESSON -- "Boston refused to close schools during the 1918 flu. Then children began to die," by WaPo's Dustin Waters

 

BECOME A CHINA WATCHER: Mounting concerns over foreign interference are casting a shadow on the U.S. election this fall. Are concerns that Beijing might seek to influence the results valid? Join the conversation and gain expert insight from informed and influential voices in government, business, law, tech and academia. China Watcher is as much a platform as it is a newsletter. Subscribe today.

 
 

BEYOND THE BELTWAY -- "An economic crisis in Kentucky has workers, businesses furious with McConnell," by WaPo's Tony Romm: "About five months after Kentucky reported its first loss of life from covid-19, its economy continues to sputter amid the coronavirus pandemic. Many unemployed workers say their benefit checks aren't enough to afford their bills, and some here simply have stopped looking for jobs. Businesses say they're also hemorrhaging cash, and local governments fear they're on the precipice of financial ruin, too.

"The economic tumult in Kentucky is vast, and it has added new urgency to the political standoff on Capitol Hill, where the prospect of a prolonged deadlock could worsen the financial woes in a state that was hurting long before the pandemic arrived. Caught in the middle is McConnell, 78, who some critics say has struggled to navigate the priorities of the president, the political desires of a fractious Republican conference and the economic needs in his own backyard." WaPo

FOGGY BOTTOM READING -- "State Department did not consider civilian casualties when sending arms to the Middle East, report finds," by Jacqueline Feldscher and Halley Toosi: "The State Department did not fully consider the risk of civilian casualties when it approved more than $8 billion in arms sales to Middle Eastern countries last year, according to an inspector general report released Tuesday. ...

"The IG determined that Pompeo carried out his use of emergency authorities properly. Yet it also said the department 'did not fully assess risks and implement mitigation measures to reduce civilian casualties and legal concerns' surrounding the transfer of precision guided munitions to the three countries. The inspector general provided additional details about this failure, as well as a recommendation, in a classified annex of the report." POLITICOThe report

POMPEO ABROAD -- "Pompeo opens anti-China, anti-Russia tour in Czech Republic," by AP's Matthew Lee in Prague

FOR THOSE KEEPING TRACK -- "Justice Department bid to drop criminal case against Michael Flynn returns to court," by WaPo's Ann Marimow: "The legal and political battle over the Justice Department's effort to drop its prosecution of President Trump's former national security adviser Michael Flynn returned to court Tuesday. The full U.S. Court of Appeals for the D.C. Circuit is considering whether U.S. District Judge Emmet G. Sullivan must immediately sign off on the government's move to undo Flynn's guilty plea.

"A divided three-judge panel in late June ordered Sullivan to close the case and said he was wrong to appoint a retired federal judge to argue against the government's position. But the full court, sitting Tuesday with 10 judges, agreed to take a second look at the unusual case that tests the power of the judiciary to check the executive branch." WaPo

 

BETTING ON THE FARM FOR THE LONG GAME : Something unusual happened in Washington this summer: Senate leaders on both sides of the aisle unveiled a serious climate bill in the middle of a pandemic to make it easier to pay farmers to capture carbon. How are American farmers and food companies responding this time? "The Long Game" is designed for executives, investors and policymakers leading that conversation. Engage with the sharpest minds from the worlds of finance, technology, energy, agriculture and government around our biggest challenges. Searching for a nuanced look at these issues and solutions? Subscribe today.

 
 

KODAK UPDATE -- "Kodak Insider Makes Well-Timed Stock Gift of $116 Million to Religious Charity He Started," by WSJ's Theo Francis, Mark Maremont and Geoffrey Rogow: "In the days following the disclosure, the company's stock surged, then fell precipitously. The Securities and Exchange Commission and several congressional panels have opened investigations into how the company disclosed the deal and the timing of option grants given to Kodak Executive Chairman Jim Continenza.

"A Kodak spokeswoman said the company would cooperate with any SEC investigation and congressional inquiries. None of Kodak's top executives have reported selling shares since the stock price ran up, and the company has said Mr. Continenza doesn't intend to sell any Kodak shares." WSJ

TRANSITIONS -- Jessica Collins is now comms director for the House Oversight GOP. She previously was chief of public affairs at U.S. Citizenship and Immigration Services. … Hannah Chatalas is joining the Global Situation Room as SVP for strategic growth. She previously worked for Michelle Obama in the White House and California first partner Jennifer Siebel Newsom.

WELCOME TO THE WORLD -- Leila George-Wheeler, senior associate at Holland & Knight, and Erik Hansen, VP of government relations at the U.S. Travel Association, welcomed Zahra James Hansen on Saturday. Pic Another pic

-- Allison Ryan, director of comms and marketing at the Moving Picture Institute and a Cato Institute and Berman & Co. alum, and Lt. Col. Michael Ryan of the U.S. Air Force welcomed Caroline Miller Ryan on Saturday. Pic

 

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Children and staff at NI day care centre told to quarantine for 14 days after child tests positive

We can stay on top of Covid-19, but we need everyone's help, write MICHAEL McBRIDE and IAN YOUNG
 
 
     
   
     
  Aug 11, 2020  
     
 

Good afternoon,

 

Six months ago it would have been hard to imagine that the wearing of face masks could become such a common sight in Northern Ireland.   

 

With preparations now being made for children and teachers to return to the classroom, it is inevitable that the ongoing debate on face coverings should extend to whether they also should be mandatory in the school setting. 

 

While it is expected that the Department of Education will publish guidance to schools later this week, it emerged today that Belfast Royal Academy has said that their pupils, staff and visitors must wear face masks when they return for the new term.

 

Meanwhile, another 48 people in Northern Ireland have tested positive for coronavirus in the past 24 hours, according to the Department of Health.  Once again this increasing number of cases is a cause for concern and highlights the continuing threat from Covid-19 and how important it is for everyone to play their part in tackling it.

 

Keep safe,

 

Valerie Martin

Head of Content

 

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  Chief medic and chief scientist: It is up to all of us and our actions whether or not Covid surges again  
     
  We can stay on top of Covid-19, but we need everyone's help, write MICHAEL McBRIDE and IAN YOUNG  
     
{$escapedtitle}
     
   
     
 
Article Image
Nine in 10 teachers 'believe Covid-19 outbreak will damage mental health'
 
Nine in 10 teachers surveyed believe the Covid-19 outbreak will damage the mental health and wellbeing of pupils, a children's charity in Northern Ireland has said.
 
     
 
Article Image
School return guidelines awaiting sign-off by chief scientific advisors
 
Northern Ireland schools are still waiting on updated guidance from Stormont on the full-time return of pupils next month.
 
     
 
Article Image
Business groups warn of 'high streets emergency' as jobless total soars by 6,000 in NI since start of March
 
Business groups have warned of a "high streets emergency "after new figures revealed that more than 6,000 jobs losses have been proposed by employers in Northern Ireland since the beginning of March.
 
     
 
Article Image
Commuting beyond the coronavirus
 
The Coronavirus pandemic has radically transformed the way people travel to and from work, both here in Northern Ireland and across the UK.
 
     
     
     
   
     
     
     
   
 
 
   
 
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