We tested 50+ versions. Here's what actually increased conversions. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Most creators treat their bio like an afterthought. Something you write once and never touch again. We treat it like the highest-leverage piece of real estate on your profile. Why? Because your bio is the bridge between "someone landed on your profile" and "someone hit follow." It's literally the moment of conversion. And most creators are bleeding potential followers because they're using the same tired formulas everyone else uses. We looked at data from 50+ A/B tests on Instagram bios across accounts ranging from 10K to 250K followers. The results tracked profile visits, link clicks, and follower conversion rates — covering everything from emoji placement and character counts to CTA structures and social proof positioning. Here's what actually moved the needle: | | Most creators treat their bio like an afterthought. Something you write once and never touch again. We treat it like the highest-leverage piece of real estate on your profile. Why? Because your bio is the bridge between "someone landed on your profile" and "someone hit follow." It's literally the moment of conversion. And most creators are bleeding potential followers because they're using the same tired formulas everyone else uses. We looked at data from 50+ A/B tests on Instagram bios across accounts ranging from 10K to 250K followers. The results tracked profile visits, link clicks, and follower conversion rates — covering everything from emoji placement and character counts to CTA structures and social proof positioning. Here's what actually moved the needle: |
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Your bio isn't just a description of who you are. It's a conversion tool. And if you're not treating it like one, you're leaving followers on the table every single day. | | Your bio isn't just a description of who you are. It's a conversion tool. And if you're not treating it like one, you're leaving followers on the table every single day. |
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