The first-frame system behind viral Reels. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Everyone talks about "hooks." Nobody talks about what happens BEFORE the hook, the first frame. Neuroscience shows humans make scroll-or-watch decisions in 0.3 seconds, before conscious thought kicks in. The first frame of your Reel determines everything. By the time your "hook" appears, your viewer has already decided. Scroll. Or stay. That decision is made by one thing: Your first frame. And for most creators? It's killing their reach. Here's what actually works: | | Everyone talks about "hooks." Nobody talks about what happens BEFORE the hook, the first frame. Neuroscience shows humans make scroll-or-watch decisions in 0.3 seconds, before conscious thought kicks in. The first frame of your Reel determines everything. By the time your "hook" appears, your viewer has already decided. Scroll. Or stay. That decision is made by one thing: Your first frame. And for most creators? It's killing their reach. Here's what actually works: |
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Examples that killed it: ✨ One creator started every Reel with a hand dramatically slamming a book closed = 847% increase in average. ✨ Another used 'wrong' framing (subject off-center, tilted) = viral video pattern because it looked 'different' ✨ Text reading 'Stop scrolling if...' in first frame beats 'How to...' by 91% (creates immediate decision point) This is the difference between creators who understand platform psychology and those who just follow trends. Your next Reel starts with 0.3 seconds. Make them count. | | Examples that killed it: ✨ One creator started every Reel with a hand dramatically slamming a book closed = 847% increase in average. ✨ Another used 'wrong' framing (subject off-center, tilted) = viral video pattern because it looked 'different' ✨ Text reading 'Stop scrolling if...' in first frame beats 'How to...' by 91% (creates immediate decision point) This is the difference between creators who understand platform psychology and those who just follow trends. Your next Reel starts with 0.3 seconds. Make them count. |
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