Hey DudeRobe Fam,
As 2024 comes to a close, I wanted to take a moment to reflect on this wild, amazing, and sometimes challenging year – and to share a glimpse into what we've got in store for 2025.
The Good Stuff
First, let's talk about the wins. This year, we hit some major milestones, and it's all thanks to YOU, the DudeRobe community.
• Our UFC Launch: Becoming the first ever robe of the UFC this year was a just awesome. Soft launching our first 3 UFC designs and selling out, made 2024 unforgettable. This partnership has just started heating up, and trust me, there's a lot more coming in 2025. Stay tuned!
• New Addition to the Lineup: We re-introduced the over-the-head hoodie and made it reversible. Your response was incredible, letting us know we were on the right track as we sold out of that first production run!
• The Growth of the DudeRobe Community: This year, more dudes (and the people who shop for them) joined our community than ever before. I'm absolutely blown away by your support and love for what we do. We're so honored to have you all in the family.
The Challenges
Of course, it wasn't all smooth sailing. The holidays hit us harder than we expected. Record-breaking orders, some bumps with our fulfillment center, and those infamous USPS delays taught us some tough lessons. We know we fell short for some of you, and we're so grateful for your patience as we worked through it.
The good news? We're taking what we learned and leveling up big time for 2025.
Looking Ahead to 2025
We're gearing up for an even bigger year, and we couldn't be more excited to share a bit of what's coming:
• New Products, Same DudeRobe Vibe: We're expanding the DudeRobe lineup with new some new products and gear that'll make your downtime even better. Can't give away all the secrets yet, but trust us – it's going to be epic, so please pay attention to your emails and texts.
• Next Level UFC: Our UFC partnership is about to go next level. That's right, we plan to be the official Fight Night Watching Gear for UFC fans around the world. Keep an eye out for more designs, collaborations with fighters, and events that bring the octagon straight to your living room.
• Podcasts & More Partnerships: Internally at DudeRobe HQ, I'm calling 2025, "The Year of the Podcast." If you have any favorite podcasts that you think make sense for us, feel free to let me know. These collabs are all about bringing you some cool stuff content that should bring a smile to your face.
• Save A Dude – We are launching our Save A Dude Campaign, where we save dudes from their boring old loungewear. If you want to participate, feel free to let us know and keep an eye out for the launch announcement where we gift dudes DudeRobe gear to save them from their boring ass loungewear!
Thank You
Most importantly, none of this would be possible without you. Whether you grabbed your first
DudeRobe this year, gifted one or more to your favorite dudes or told a friend about us, YOU are what keeps us going.
So, I raise my glass to you all to a 2025 filled with more wins, fewer hiccups, and a whole lot of cozy, badass style.
For you, I wish you your best year yet…filled with love, laughter and plenty of time hanging with your favorite dudes.
Happy, Healthy New Year My Friend,
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