Hey there,
There's a difference between something that's affordable and something that's cheap.
Cheap is built to be replaced. Affordable is built to last, and priced so you can actually live with it. That's the line we try to hold at Peaky.
It shows up in small things most people don't think about at first: how a cap holds its shape after months of wear, how the materials respond to steam instead of breaking down, how it looks better a year in instead of worse.
A well-made cap doesn't need special treatment, but it does respond when you take care of it. A little steam to relax the folds. Letting it rest between wears. Brushing it down now and then. Simple habits that keep it looking like your cap, not something disposable.
That's really what separates affordable from cheap. One is meant to be lived in. The other is meant to be replaced.
If you've ever wondered why some caps never quite feel right after a season, and others just settle in, that's usually why.
If you ever have questions about caring for one of your caps, or want advice on keeping it in good shape, just reply to this email. We're always happy to help.
Ready to take the leap? SHOP HERE.
The Peaky Hat Team
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