T.T.F.T. ...
TELL THE F*#KING TRUTH.
I know that's an aggressive statement…
I get that it can feel uncomfortable…
It isn't the typical language used in Brand Core Value lists…
It isn't the typical language I would use growing up in a Christian household and community…
BUT IT IS UNMISTAKABLE WHAT WE MEAN WHEN WE SAY IT!
Many companies have values like "Integrity," "Honesty," or "Honor".
These are all good words, yet I have found that in our world today, they have lost a lot of their weight and meaning.
People claim to be HONEST while justifying lying in small or big ways…
Companies claim to have integrity while offering NO transparency to their customers.
AND WE ALL LIE TO OURSELVES AT TIMES.
THAT IS WHAT T.T.F.T. is really about…
It's about STARTING WITH THE TRUTH!
The raw, unfiltered, sometimes HARD TO FACE truth…
THE F*#KING TRUTH.
That is where we start from… we face the truth and then we PROGRESS… WE GET GAINS!
All GAINS start with the TRUTH…
Here is the F*#KING TRUTH…
We all have areas in our lives we're not STOKED with…
We keep caving to cravings, we keep letting our ego hijack arguments, we aren't putting the discipline in that we know we can…
Whatever that is… confront it with TTFT…
And then make a plan to get some GAINS.
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