It's brilliant to see some of the outdoors giants looking for alternatives. Patagonia has said: "We're converting all of our durable water-repellent membranes and finishes to non-fluorinated alternatives by 2025." And GORE-TEX has said: "The company intends to replace ePTFE membrane with expanded polyethylene membrane by 2025 in consumer fabrics. The new material, while intended to perform comparably to the existing ePTFE material, will apparently cost more, and require more frequent washing."
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