Hi, Michael Zenga here, BJJ Fanatics Founder,
I'm writing this as a personal note, not a BJJ Fanatics promo.
I just released a book on marketing I've been working on for a long time. It talks about a lot of the tactics and metrics we use at BJJFanatics. And for our subscribers it's free, I'm really hoping for a lot of 5 star reviews!
The Ecommerce Data Playbook: Benchmarks, Metrics & Strategies for Profitable Selling
It's not a motivational book or a "guru" marketing book. It's a numbers-first operating manual for how modern ecommerce actually works — based on real benchmarks, real metrics, and real performance data across:
For a few days, I've made the Kindle version free on Amazon so that as many real people as possible can grab it.
If you've ever gotten value from anything we've built at BJJ Fanatics, I'd really appreciate a small favor:
1) Grab the book while it's free
2) If you find it useful, leave an honest Amazon review
That's it. No incentives, no gimmicks — just honest feedback from real readers. Reviews make a huge difference in whether books like this ever get discovered.
Here's the link to the book:
Either way, I hope you find it useful. And thank you — I genuinely appreciate the support over the years.
– Michael Zenga
P.S. This book is written for founders, operators, and marketers who care about profitability and real numbers — not hype. If you run or advise any kind of ecommerce business, it should be a useful reference.
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