Current Affairs Of Pakistan & World: 😱 Accused of crimes against skin everywhere!

😱 Accused of crimes against skin everywhere!

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Has a crime occurred?

We're turning to science, and the evidence is in our favor.

For a few years now the internet has been taken over by advice to avoid oils high in PUFAs at all costs.

On one of our recent ads for our new Haven Magic Barrier Balm we got numerous comments from people disparaging our ingredient choices.

The accusation: that I'm using toxic, skin-damaging oils in your skincare.

It seems clear there's still a lot of misunderstanding about this topic in the holistic wellness community, and tallow companies have been taking advantage of the fear.

You see, fear sells skincare better than any active ingredient.

Making people afraid to use other products is one of the best ways to earn a sale. You don't even have to prove your product is actually better. You just have to say it doesn't have a supposedly "bad" ingredient in it.

I've never liked this tendency in the holistic/green beauty world, and that's why Blissoma has always focused on selling based on the GOOD things that our products do.

In that tradition, we've got a new video series on the benefits of PUFA oils!

I, the accused, present to you my defense full of dozens of scientific studies proving all the bonkers awesome things that PUFA oils can do for skin.

The explanations are clear, and citations to the actual studies are included.

You can see our first video in the series now.

Video 2 will be going up Sunday or Monday - keep your eyes peeled!

We always appreciate you sharing this content with friends and leaving comments. Even if you aren't able to shop right now your engagement really helps us on social media.

And what's more, we're offering a deal on our PUFA-rich facial oils and balms so you can prove the benefits to yourself.