Has the Rolex 'Pepsi' Been Discontinued?

The Rolex GMT-Master II 'Pepsi' has had one of the most volatile and closely watched trajectories in the modern Rolex market.

But as of early this month, the stainless steel ref. 126710BLRO, introduced in 2018, is strongly rumored to be discontinued.

The future of the Rolex GMT-Master II 'Pepsi' 126710BLRO

Rolex is yet to confirm or deny this, but reports indicate that the 'Pepsi' 126710BLRO has been removed from many authorized dealer catalogs and order portals.

What does this mean?

If confirmed, the 126710BLRO joins an exclusive list of discontinued steel sports references.

Since supply is fixed, these watches historically command stronger market value and become increasingly difficult to source.

Currently available at Wrist Aficionado

The 'Pepsi' will likely see increased demand and higher prices on the secondary market.
If you've been thinking about adding it to your collection, now's your chance.