A New Mark for the Mission We Share

A New Mark for the Mission We Share

PROTECT & SERVE

To the McAfee Institute community,

Today, we are proud to introduce the next evolution of the McAfee Institute brand.

At its center is a new institutional seal—ringed in laurels and carrying the two words that have defined this institution from the beginning: Protect & Serve.

I want to tell you why we created it.

For more than a decade, McAfee Institute has certified professionals who stand between society and those who would do it harm: investigators, analysts, law enforcement officers, military and intelligence professionals, fraud examiners, cybersecurity practitioners, and leaders across the public and private sectors.

The work you do carries real weight. It deserves a mark that carries the same.

Our new seal draws from traditions familiar to the professionals we serve: the badge, the unit crest, the challenge coin, and the institutional seal. In your world, insignia are never merely decoration. They are earned—and they mean something.

Symbolism of the Seal

The Laurels

Represent honor achieved through discipline, not simply given.

The Stars

Represent the unyielding standards we refuse to lower.

The Central M

Stands for McAfee, mission, mastery, merit, and the relentless pursuit of professional excellence.

Gold & Navy

Reflect what a professional credential should be: distinguished, serious, trusted, and enduring.

This new identity extends far beyond our logo. Over the coming weeks, you will see it carried throughout the McAfee Institute experience, including our website, certification pages, student dashboard, learning environment, digital credentials, diplomas, transcripts, challenge coins, and graduate recognition materials.

Every interaction should reflect what it represents: a professional credentialing institution built for people entrusted with consequential missions.

Our mission remains clear: to empower professionals across the globe with the knowledge, skills, and ethical grounding necessary to excel in intelligence, investigations, and law enforcement.

We did not change who we are.

We built a mark worthy of it.

Thank you for earning it, representing it, and wearing it with us.

Joshua McAfee

Founder & CEO, McAfee Institute